Apple Buys Up Touchscreens to Meet Demand
February 22, 2011 | cell phones, Technology
There are only so many touchscreens available at one time, and Apple has control of over 60% of them. DigiTimes, which specializes in the capacitive touchscreens that are used for the Apple iPad, said that the company orders in bulk ahead of expected sales increases.
It was this type of buying that started the rumors about Apple coming out with the iPad last year, which went on to sell over 14 million units. This year, the company expects to sell as many as 45 million units, which is why they bought up such a large share of the 2011 output.
Though this is smart buying for Apple, it is also a very aggressively competitive purchase as well. By controlling such a large share of the market for these types of screens, they make it hard on competitors to buy enough of the screens for their own products.
It is no secret that many tech companies are coming out with their own version of tablets that resemble the iPad in function. Many of these will have the Android operating system, which has been Apple’s chief competition in the ultra competitive mobile phone market.
Samsung makes their own AMOLED touchscreens, so they will be able to best withstand this kind of buying from Apple.
This article was written by: Ted Yapp
