Largest Ever Starbucks Opening in Shanghai

06 December, 2017, 01:00 | Author: Malcolm Fuller
  • Starbucks

The Shanghai Roastery will also be the first of Starbucks' 27,000 locations worldwide, and the first of its kind in China, to seamlessly integrate a real-time, in-store and online customer experience, powered by Alibaba's Mobile Taobao app and the company's augmented-reality (AR) technology.

You used to go to Starbucks to buy the beans in your Frappuccino or flat white, but with experience, it's your brand loyalty that's really being bought.

The coffee shop also has an integrated augmented reality system - a digital app that allows you to interact with the store and see how the coffee is made. When customers enter the massive new Roastery building, which measures up at 2,700 square-meters (30,000 square-feet), they'll be greeted by a two-story copper cask adorned with over a thousand hand-engraved Chinese stamps, collectively narrating the story of Starbucks coffee.

Until now, Starbucks' only open Roastery was in Seattle, Washington. The concept is part of a broad push upmarket that includes a line of premium coffee called Reserve and cafes to showcase the new brand.

Microsoft and Qualcomm Unveil First ARM-Powered PCs
Retail prices start from US$599 for the 4 GB RAM/64 GB storage version and tops at US$799 for the 8 GB RAM/256 GB storage version. Nonetheless, there are still some big questions lingering, that only real-world experience will settle one way or another.

One killed, five hurt by auto in brawl outside NY bar
Officers initially had responded to a 911 call when two individuals stabbed each other at the lounge in Queens at around 4:30 a.m. Police are searching for the driver, who they say had his hair in a ponytail.

Miguel Cotto fight time, date and venue
Cotto had received a thunderous ovation when he entered the ring, and they were chanting his name as he left, proud but defeated. I took advantage of this fight, and I made sure to make it count. "I had him hurt here and there", Ali said.

Additional Roasteries are slated to open in Milan and NY in 2018 and in Tokyo and Chicago in 2019.

And Starbucks is playing to that image with this new shop in Shanghai.

"With the growth of Starbucks in Shanghai, we believe we have to open a roastery here", said Howard Schultz, executive chairman of Starbucks, at the opening ceremony Tuesday. In July, Starbucks announced the closure of 379 Teavana outlets across the country. And the company plans to have more than 5,000 stores in China by 2021. Last quarter, China posted an 8 percent increase, compared with a 3 percent gain in the USA, excluding impacts from Hurricanes Harvey and Irma.

Starbucks is calling the Shanghai Roastery "the largest, most lovely Starbucks location in the world". In the fiscal year 2017, Chinese sales grew by 7 percent, while global sales grew by 3 percent.

Recommended:



Popular

Apple Pay Cash rolls out alongside peer-to-peer payments
While our American neighbours have all the fun with Apple Pay Cash , Canadians can only dream of the feature landing here. If you use a credit card, there is a 3% fee on each transaction, which can be avoided altogether by using a debit card.

Embattled Rep. John Conyers to step down Tuesday
Conyers flew home to his district last week and checked into the hospital for what a family consultant said was stress. House Minority Leader Nancy Pelosi dug herself into a hole when she defended Conyers on Meet The Press .

It's here: Amazon finally launches in Australia
Amazon has launched in Australia , ending months of speculation around the timing of when it would finally open its full offering Down Under.

Winklevoss Twins Turn $11M Into $1B Bitcoin Fortune
Winklevoss's, however, are the first public figures to have made a billion out of the currency. The meteoric rise of Bitcoin over the last few months has been simply unbelievable.

Ohio State at Wisconsin
The Buckeyes won 27-21 in the Big Ten championship game, and they have a slightly-better resume then the Crimson Tide. But if the Buckeyes capture their 36th conference title, they might need help to reach college football's final four.

LaVar Ball Removes Shoplifting Son LiAngelo Ball From UCLA
LiAngelo Ball will no longer play for UCLA after his father reportedly pulled the freshman out of school. The elder Ball says he hasn't spoken to the school about withdrawing his son.

Cboe plans December 10 launch of Bitcoin futures trading
Bitcoin hit a record above US$11,400 last Wednesday, but then lost 20% of its value in the following 24 hours. CBOE Global Markets Inc. said Monday that it will launch trading of bitcoin futures on Sunday, Dec. 10.

Bills vs. Patriots: Tyrod Taylor hurt in blowout loss (10 observations)
Going 70-yards in 10 plays the Patriots were able to extend their lead thanks to a Rex Bulkhead 1-yard touchdown run. But who would have thought that neither of these teams would score a first-half touchdown on Sunday.

Chabahar port, made by India, inaugurated in Iran
The expansion, with $235 investment from India, has boosted the port's capacity from 2.5 million to 8.5 million tons a year. Iranian President Hassan Rouhani on Sunday inaugurated the first phase of Chabahar port , located on southern Iran .

Kehlani Wins Rule Breaker Award, Performs "Honey" At Billboard's Women In Music
I think right now, especially with everything going on in my industry, it's empowering to see the voice women have right now. Now she and her family are putting the incident behind them and not allowing it to overshadow all of their good fortune.