Amazon launches Prime membership for S'pore

07 December, 2017, 02:29 | Author: Delbert Rhodes
  • Enlarge Image Some of the products available on Amazon Handmade.                  Screenshot by Ashlee Clark Thompson  CNET

Since its launch, Amazon Handmade has grown to encompass 10 categories (including Jewelry, Home & Kitchen, Stationery and Party Supplies) from thousands of artisans across more than 30 countries.

Amazon launched its members programme Prime Now in Singapore which will allow access to benefits like fast shipping, streaming, and gaming.

The catch here is that the worldwide range of over five million products is only available within the Prime Now app itself.

The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members.

But for a limited period, it goes for $2.99 a month, although Amazon did not specify for how long.

The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States.

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Amazon has just extended its e-commerce tendrils even deeper into the Singapore market.

Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa. Singaporeans do, however, get access to Prime videos and Twitch Prime. Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.

Mr Amos Tan, a Singapore Polytechnic senior lecturer in marketing and retail, said Amazon's removal of free shipping for non-members is a way of trying to lock in more customers. Furthermore, items that previously shipped free to Singapore using AmazonGlobal Saver are not available, or are shipped separately but with fees.

Amazon.com will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine US cities, including Seattle, looking to win orders from competing arts-and-crafts marketplace Etsy.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore.

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