U.S. shoppers browse stores, buy online as Black Friday deals beckon
29 November, 2017, 01:02 | Author: Valerie Burke
Across the 48 hour period taking in Thanksgiving as well - when many physical stores were closed - online sales from the 100 largest USA retailers topped out at $7.9 billion, up 18% year-on-year.
The National Retail Federation, citing lower unemployment and higher consumer confidence, expects overall holiday spending in November and December to rise between 3.6 percent and 4 percent, up from $655.8 billion past year.
Customers spent a record-high $5 billion on Black Friday alone, almost doubling the $3.34 billion spent previous year, Adobe Analytics said.
Black Friday 2017 was all about digital sales.
Adobereported Black Friday online retail sales reached $5.03 billion, up 16.9 percent over a year ago. Paid search saw the strongest growth at 8.3 percent year over year. Nearly 45 percent of mobile shopping is being done on smartphones and 9 percent on tablets.
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According to Adobe Analytics, U.S. retailers generated a record $7.9 billion in online sales on Black Friday and Thanksgiving, an 18 percent gain over the prior year. Mobile traffic also surged, representing 47.4 percent of overall visits - 39.9 percent on smartphones, and 7.6 percent conducted through tablets - and accounted for roughly 33.1 percent of retailer revenue this Cyber Monday. Mobile transactions are closing at a 12 percent higher rate compared to Cyber Monday 2016. That will help their traditional brick and mortar stores compete with online shopping. At the time of writing, a 16.5% increase in sales for Cyber Monday is expected by Adobe.
"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Brian Field, senior director of advisory services for ShopperTrak, said in a statement. Well, bricks-and-mortar store foot fall was down, albeit by less than one percent year-on-year, according to ShopperTrak.
It should also be noted that despite the discounts to 90% in the United States of America, not all products can be purchased at online stores.
Cyber Monday dates back to 2005 when it was first used as a promotion for Shop.org. The United Parcel Service found in its annual survey previous year that for the first time shoppers made the majority of their purchases online.
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