Micromax Bharat-1 4G Phone Takes On The Jio Phone

18 October, 2017, 00:47 | Author: Delbert Rhodes
  • BSNL Micromax Micromax Bharat 1 BSNL 4G feature phone Micromax 4G feature phone Micromax Bharat 1 launch Micromax Bharat 1 price Micromax Bharat 1 specifications Micromax Bharat 1 offers BSNL talktime deals BSNL launch

The telco says users will get unlimited call and internet services at Rs 97 per month.

This 4G feature phone will be available starting from October 20.

Leveraging on the vast distribution network of Micromax and deep and national coverage of BSNL network, Bharat-1 promises to contribute immensely to the government's vision of Digital India and make for a meaningful and early acquisition of a mobile data user. This gives the Bharat 1 a big edge over the Jio Phone. The phone sports a 2.4-inch QVGA display, 2-megapixel rear camera and a VGA selfie-shooter at the front.

The Micromax Bharat 1 is powered by an entry-level Qualcomm Snapdragon processor that supports 4G VoLTE network. The Bharat 1 phone has dual SIM slots and is fueled by a 2,000mAh battery. The phone comes preloaded with "Micromax Entertainment" app which offers Live TV, music, movies and videos.

The handset will also come pre-loaded with additional features like Bharat Interface for Money (BHIM) mobile app.

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To counter Reliance Jio's JioPhone, other leading telecom operators including Airtel, BSNL, Idea Cellular are planning to launch a new 4G VoLTE feature phone in the Indian market.

Users will not be restricted to BSNL's network in this Micromax phone.

Having said that, the Micromax Bharat 1 4G VoLTE Feature Phone will compete with the likes of Reliance JioPhone and Airtel 4G Smartphone.

Bharti Airtel, the entity with the largest market share, has announced a bundling partnership with another local handset maker, Karbonn, for a smartphone offer with an "effective price" of Rs 1,399. With this partnership, BSNL and Micromax are aiming to target more than 500 million population that is still internet unconnected.

"Connecting the last mile - to the Internet and relevant information - is an important part of the strategy for both BSNL and Micromax". Like the JioPhone, Bharat 1 offers customers "unlimited voice" and high-speed data at an affordable price. "We are confident that Bharat-1 will help millions of users experience the data and calling experience like never before.", added Mr. Srivastava.

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