New Apple TV With 4K Streaming Announced

13 September, 2017, 00:43 | Author: Valerie Burke
  • Box Office. Directed by Rohit Dhawan the action packed

Apple has revealed its Apple TV 4K streaming device, which features support for 4K HDR video. It's all possible thanks to a massive upgrade in processing power in the form of a new A10X Fusion Chip - the same chip in the current iPad Pro paired with 3GB of RAM.

While the availability of 4K content is very much in its infancy on the iTunes Store, Apple has better future-proofed the Apple TV by adding 4K support. Orders for the Apple TV 4K will begin on September 15th and ship beginning September 22nd.

Today, Apple officially announced Apple TV 4K, and the company's Senior Vice President of Internet Software and Services Eddy Cue unveiled the new version of the iPhone maker's television venture.

In an ideal world there'd be no need for an Apple TV.

Apple also announced that later this year, it will debut live sports and news on the Apple TV.

Box Office. Directed by Rohit Dhawan the action packed
Box Office. Directed by Rohit Dhawan the action packed

For now, it has entered partnerships with all of the above to display their HDR and Dolby Vision content as its creators intended, plus Apple will let new sports programming in. This not only enables users to navigate easily, they can also use voice commands to play and search for content. The new Apple TV has a built-in high performance 4K video scaler which makes HD content look even better on a 4K TV. Apple TV 4K will release 22 September 2017.

iTunes Now Has 4k Movies and They'll Cost the Same as HD Movies Now.

The Apple TV makes up just one part of Apple's ever-widening TV and movie strategy.

The Apple TV is the center of your home entertainment system. The existing fourth-generation Apple TV will continue to be available for $US149. However, the product is a key accessory to the iPhone and the centerpiece of Apple's emerging video content strategy and Services business. It runs the latest version of TV OS. You can bet most blockbuster titles will be priced $29.99 (the going rate), albeit with Apple's iTunes Extras that include bonus materials such as deleted scenes and production featurettes.

This year we got a single sign-on mode, plus (for US users) a global search tool to help you find any programme you want.

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