WhatsApp Now Has One Billion Daily Active Users

28 July, 2017, 00:32 | Author: Randy Kelley

Facebook announced that WhatsApp now has one billion active users every day, and the Snapchat-clone Status feature is being used by 250 million users on a daily basis, which is a bit of surprise.

With so many users being active on the app, the company says that it witnesses 55 billion messages exchanged with contacts, which is an astonishing number for a messenger app to achieve.

Users can now easily make their text bold or italic and also send GIFs which they can choose from app's in-built gallery. This quarter we also announced that more than 250 million people use Instagram Stories every day, and more than 250 million people use WhatsApp Status every day.

Mark Zuckerberg announced the 250 million metric update during today's successful Q2 2017 Facebook earnings call, and in a stats update on his Facebook profile. Facebook shares rose to an all time-high after the company announced its results.

Other than these changes, the in-app calling feature will also get a slightly modified layout. Hopefully, the app will continue on a good path putting the user first.

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But WhatsApp's actual monetisation potential was yet to be realised by the company.

The idea was that WhatsApp in the future could entirely replace SMS for users, and be the main platform for interaction between businesses and customers.

But the business feature is yet to be rolled out, even though the company has said it is working on the same.

WhatsApp rolled out the Snapchat like status feature a few months ago and even added a status tab only next to the home tab. WhatsApp's Status feature that is pretty much the same thing as Snapchat's Stories has 250million daily active users whereas Snapchat itself has only 166 million daily users of the entire app. Our community is now more than 2 billion people, including more than 1.3 billion people who use Facebook every day.

WhatsApp was acquired by Facebook in 2014 for $19 billion and has been growing ever since.

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