Facebook To Launch A News Subscription Product Soon?

20 July, 2017, 01:02 | Author: Delbert Rhodes
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The eventual plan is that - much like a growing number of news organisations - Facebook will limit the number of free views of articles to 10 from that publisher, after which a paywall will be enforced. Major newspapers such as The New York Times, Washington Post and Los Angeles Times have instituted metered pay plans in which readers have access to a limited number of free articles before being invited to subscribe.

Facebook's head of news partnerships, Campbell Brown, confirmed the subscription service is coming at an industry conference in NY on Tuesday. The news of this subscription was announced by a top Facebook executive almost a week after 2000 publishers in the U.S. formed the News Media Alliance to get an anti-trust exemption from the congress party just to negotiate over advertising revenue with digital platforms.

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Brown, naturally, didn't get into many specifics about Facebook subscriptions, but she did say that it will offer both premium and metered plans.

Campbell Brown, who was hired earlier in the year to head up Facebook's partnership team, discussed this subscription service at yesterday's Digital Publishing Information Summit in NY, according to The Street.

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So far, the financial details have yet to be determined, and we don't expect to know the prices per article or subscription costs until October when the paywall finally starts.

"And that is something we are doing now". Facebook has tried a variety of different money making methods, but later on this year, we'll see it try something new.

Last week, news publishers said they are seeking permission from Congress for the right to negotiate jointly with Google and Facebook on ads and other issues. "We are launching a subscription product", he told the gathering. "But Facebook does not always allow the reader to click through to the publisher's website, denying the news website ad revenue from that reader", he stated.

The world's most popular social network is to test a subscription news service which would include a paywall that would block non subscribers from reading more than 10 news stories.

How the payments will be handled and if Facebook would take a cut of subscription sales is still unclear.



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