YouTube Videos With Humiliating, Demeaning Or Incendiary Content Can't Be Monetized

03 June, 2017, 07:29 | Author: Randy Kelley
  • YouTube adds more details, and restrictions, around which videos can be monetized

In a post on the YouTube Creator Blog, the company said it has broadened its ad-friendly guidelines around three additional types of content, after engaging with creators and advertisers.

Content that inappropriately uses family entertainment characters, such as depicting these characters engaged in "violent, sexual, vile, or otherwise inappropriate behavior", even if done so for comedy or satire, is prohibited.

Finally, YouTube announce a new course in their creator academy to give additional tips on making content appeal to "a broad range of advertisers, if that is your goal". As a reaction, Google clamped down on such content which incited Youtubers prompting the video-sharing website to be more clear on the matter.

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The next topic involves utilizing family friendly imagery for the goal of a video that contains hateful, sexual, vile or inappropriate content. YouTube is defining this as anything that "promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization".

Over the past couple months, the video streaming giant has been introducing amends to make its platform more advertiser friendly and has today updated its guidelines to further restrict creators from mishandling their freedom of speech and earning money even on those videos. High-profile YouTubers were up in arms a year ago after the website determined that some content of the more controversial end of the scale was not suitable for advertising following complaints from brands.

The best thing YouTube can do in this circumstance is to take more care and attention to what content creators are saying and spend slightly less time appeasing advertisers to make sure that not only are topics which are ad-friendly straightened out so they don't affect other topics en masse, but also, clearly stipulate just what these rule changes will do to content creators. "We know our systems aren't ideal, and we're also working to further improve your ability to appeal impacted videos", Bardin further added. YouTube has also updated its advertiser guidelines to provide advertisers a more detailed view of how their ads would be placed. For example, it previously said videos that may be demonetized if they include "inappropriate language, including harassment, profanity and vulgar language". Ultimately if you are going to put out videos that will offend, don't expect to make a buck from it, at least not from YouTube. YouTube then updated its advertiser tools, giving advertisers more control over the types of content they want their ads to run over.


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