Apple's developer conference takes place next week. Here's what to expect

03 June, 2017, 07:30 | Author: Randy Kelley

The iPhone maker's new device will offer "virtual surround sound technology and deep integration with Apple's product lineup", the report said. The iPhone seller also reportedly has considered including sensors that measure the environment's acoustics and automatically adjust audio levels.

Apple could announce the Siri speaker at WWDC next week, although it wouldn't be ready to ship until later this year, Bloomberg reports, citing people familiar with the matter.

According to the sources, the speakers are powered by the Siri virtual assistant that's available on Apple's phones, tablets, and computers.

The smart speaker is being tested by Apple employees at their own homes, according to the reports.

Amazon has dominated the category of connected speakers since 2014 when it introduced its first Echo, which responds to voice commands and allows users to order goods or rides and control connected appliances.

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Apple had hoped Apple TV would prove a successful smart home hub but it has continued to underperform. Apple now generates a revenue of around $24 million from its allied services and aims to double it by 2020.

The annual Apple World Wide Developer's Conference 2017 (WWDC) is just around the corner, which means that programmers and app developers will finally have a chance to learn what the Cupertino-based tech giant is planning to unveil in the coming days. It was also hinted by Apple's senior vice president of worldwide marketing Phil Schiller, that the Siri speaker will most probably come with a display, which will make it more interactive than the current competition speakers which lack one.

Apple will add a more advanced sound technology to give its speaker an edge over its competitors. The smart speaker is a whole new category that was created by Amazon back in 2014, and includes an AI assistant called Alexa.

The manufacturing of the speaker would plug a gap in its product line-up that has become clear of the past two years since Amazon released Echo.

Earlier today Patently Apple reported that HP is going to debut a home speaker device this fall with Microsoft's Cortana.

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