Apple Releases Clips: iOS App For Making And Sharing Fun Videos

09 April, 2017, 05:02 | Author: Delbert Rhodes
  • Apple iOS 10.3

Apple might have boosted usage if it was embedded in the native Camera app. Neither is it as detailed and capable as iMovie. Apple's app supports uploads to Facebook, Instagram, YouTube and Vimeo. Rather than just typing in subtitles, you can also choose to use the Live Titles feature, which adds text as you dictate it out loud and times its appearance to coincide with what's happening on-screen. Too exhausted to type down text? These can be adjusted to suit the video you are creating. While things appear to be a bit limited in all areas, whatever it does clips is able to pull off well, save for the transcribing bit. Just like the blue bubbles of iMessage will give you away, so will some of the features of this app.

"Adding content is simple and quick". Once your photo is selected, you press and hold the button for the length of time you'd like it to appear in the clip. You have to take extra steps to share it with anyone or on any platform, which makes it extremely low-pressure. You can add text, filters, overlays, emoji, and Apple's new posters, which are opaque title cards, voiceovers and so much more to make your video interactive and fun. To the left of these icons is a drop down arrow.

To find Clips' various features, you tap the corresponding button near the top of the screen. Also, the Play icon will show you your Clip before you send it.

Apple's got something new for you. Below that is the preview of the current Clip in the working. You won't win an Oscar for what you've made, but if you have a short video and some accompanying photos that you want to get in a state to post to Facebook or Twitter, it could end up being the app you would turn to. Tap the Library button below the viewfinder to add a video or photo asset. Instead of going "huh?" with that confused look on your face, you need to look at the "all-important" red recording button below. This is ideal for scrolling through Facebook's auto-playing News Feed, but also improves accessibility, making videos easy to watch for viewers who are deaf or hard of hearing. Confusing? Yes, it sure is. You can use a two-finger pinch gesture or a double tap to quickly zoom in or out.

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I tried the app both on an iPad Pro and an iPhone 6S.

The app's only real weakness is it might be a bit too basic for some. This is clearly a speaker placement issue as I was in a quiet room (which is not the usual shooting scenario for this type of app). After you're done dictating, you can edit the transcription to add punctuation marks and (more) emoji.

The stand-alone app, which is only available in the United States, lets you cobble together photos and videos, which you can record fresh or select from your camera roll. From here, you can edit your video to add symbols, emojis, and of course filters. Videos are gaining a lot of traction on social media and it is only evident for tech giants such as Apple to provide necessary means to fulfill users' desires. There's at least one element of the app that feels like it could use a whole redesign, and the question still remains as to whether this app is one that iPhone (and iPad) users will feel compelled to use before they use their favorite social apps.


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